His and Hers beer in Trinidad and Tobago
“Would you like a man’s beer or a lady’s beer?” asked our captain as we set sail from Mount Irvine Bay to cruise Tobago’s north shore. It was my first day in the two-island country of Trinidad and Tobago and I was already a fan. You’ve got to love a country where there’s a brand of beer just for women. If you’ve ever drank warm yak’s milk because you weren’t allowed to drink alcohol unaccompanied by a male (hello India), having a cold beer on a hot day is especially welcome. During the next hour, during our sunset cruise on Island Girl, a graceful 43-catamaran, I was about to get a lesson in “His” and “Hers” beer.
Both Carib and Stag beer are brewed by Carib Brewery Ltd located in Trinidad, St Kitts-Nevis and Grenada. It wasn’t always that way. Stag Lager was first brewed by the National Brewing Company who launched it in 1973. It languished in sales until purchased by Carib Brewery who, in a move of marketing genius, decided to rebrand the beer capitalizing on its slightly bitter taste to proclaim it a “manly” beer.
Early advertisements showed a bare-chested man astride a motorcycle with a Stag Beer. The theme of stamina, tenacity and confidence hit a chord with Caribbean men and sales rocketed. Their latest tag line is “It’s a Man’s World – Rule it responsibly.”
Carib on the other hand is light, citrusy and slightly floral with a brand image that evokes youthfulness and fashion. And although there’s nothing stopping a man from drinking a Carib beer, it’s become best known as a woman’s beer.
After our education in beer, we continued sailing along the coast of Tobago. As the sun set in brilliant technicolor around us it was so spectacular, we raised a toast in cheer to it and to equal opportunity beer-drinking.
For more information, see Trinidad and Tobago Tourism.
The Magdalena Grand Beach Resort is the newest property to open in Tobago and is located in the community of the Tobago Plantations Estate.
Island Girl: Offers pick-up at your hotel and a range of sunset, full day and snorkelling tours with all your beer included. Contact: firstname.lastname@example.org or call (868) 639-7245 (SAIL)