How to Visit Pluma Hidalgo Coffee Country

Do you love gourmet coffee, fresh air and fabulous views? Then it’s time to take a road-trip to Pluma Hidalgo coffee country. I’d often wondered about this hub for Arabica coffee production located in the highland cloud forest of the Sierra Madre Sur mountains of Oaxaca near Huatulco and Puerto Escondido. 

So I was thrilled to be invited to join Homie Tours on an escorted day trip to this mountain region. What I discovered is that Pluma Hidalgo offers more than just coffee. Spend a day or more and you’ll  discover a region rich in history, natural beauty and even mezcal.

How to Get to Pluma Hidalgo Post-Earthquake

Earthquake damage to highway to Pluma Hidalgo

Earthquake damage to highway to Pluma Hidalgo Oaxaca

If you’re planning to travel independently to Pluma Hidalgo, it’s worth considering current road conditions. I was shocked to witness the damage to the highways in this region of Oaxaca. Between the earthquakes of September 2017 as well as heavy rains, several sections of the highway have crumbled and disappeared into the valley below. Repairs have been slow and huge chunks of the highway are still missing. It’s wise to take a tour with a guide and driver experienced with the highway and avoid driving at night.

My full-day  Three Levels Tour with Homie Tours began in Santa Cruz Huatulco, stopped in Santa Maria Huatulco, continued to the town of Pluma Hidalgo for a coffee tasting experience, tour and lunch and returned to Huatulco by around 4:00 pm.

Santa Cruz Huatulco to Pluma Hidalo

Santa Cruz on Three Levels Tour

View of Santa Cruz on Three Levels Tour by Homie Tours

Our first stop was at a lookout above Santa Cruz where we enjoyed a panoramic view of the bay. The nine bays and 36 beaches of Huatulco are a profusion of green splashed with turquoise blue water and indigo sky and this bay is especially pretty.

According to local legend, Santa Cruz is where Saint Thomas, one of the apostles of Christ, landed by boat and raised a large wooden cross, remnants of which are still revered today. Bahia Santa Cruz is also home to a marina, the cruise port and the Holiday Inn Huatulco as well as several businesses, shops and boutiques.

Watch for an upcoming review of the Holiday Inn Huatulco on A Taste for Travel. The boutique-sized,  well-located Holiday Inn Huatulco is a great option if you’re planning a few days in town.

Founded in 1984, Bahias of Huatulco is an oasis of green with vast tracts of lowland tropical forest protected from development. Pedestrian walkways, a wide boulevard shaded by palms, flamboyant trees and Guanacaste trees and a sewage treatment plant make it one of the cleanest communities I’ve encountered in Mexico.

Take a Road Trip to Pluma Hidalo

View of Sierra Madre Sur

View of Sierra Madre Sur enroute to Pluma Hidalgo

Next, we began the winding drive up the mountains to Pluma Hidalgo. The highway, flanked with bamboo and other vegetation, offers wide vistas of the mountains, steep slopes and deep valleys.  Pluma Hidalgo is 1,200-1,300 metres above sea level and the air is noticeably cooler the higher in altitude you go. We saw few other cars. Instead, butterflies such as  brilliant blue morpho flitted across the path.

 Santa Maria Huatulco is Rich in History

Santa Maria Huatulco in Oaxaca

Santa Maria Huatulco in Oaxaca

Our second stop was at Santa Maria Huatulco. Here we browsed the street market stalls and walked to the zocolo which holds a rich history dating to the 16th century. Unfortunately, the September earthquake damaged the church and it was closed for repairs.

So, instead we explored the hand-painted murals within the Municipal Hall. The murals feature various motifs from the region’s history such as pirates, iguanas, the boat of Saint Thomas and Vicente Ramón Guerrero Saldaña (1782-1831) who is depicted looking remarkably like Elvis, but was one of the leaders in the Resistance stage of the Mexican War of Independence.

Mural depicting the history of Santa Maria Oaxaca Huatulco

Mural depicting the history of Santa Maria Huatulco

What Makes Pluma Hidalgo Coffee Good?

Coffee Photo by Merlene Goulet on Unsplash

Quite possibly the best coffee you’ll ever taste! Photo Credit Merlene Goulet on Unsplash

Next, we arrived in Pluma Hidalgo, surely the world’s most fragrant town. The aroma of roasting coffee wafts through the streets filling it with a delicious bouquet of herbs, fruit and nuttiness. Cafe Diamante,  located at the Plaza Independencia in the heart of the town of Pluma Hidalgo, served as our base for coffee explorations.

There we learned through a tutoured tasting that while choosing a favourite coffee is a matter of personal taste, coffee quality is affected by the bean itself, processing, roasting and brewing method. Pluma Hidalgo coffee beans are hand-picked, shade-grown, Arabica beans grown at a high altitude. The coffee plants are dusted by ocean breezes, which adds minerality to the flavour of the coffee.

Coffee tasting in historic Pluma Hidalgo

Filadelfo leads a coffee tasting in historic Pluma Hidalgo

At Cafe Diamante, whole beans are mixed within the batches of beans which adds to the quality. Many other producers remove whole beans and sell them for a premium. Beyond flavour, other factors to consider when tasting coffee are acidity, body and finish.

Pluma Hidalgo coffee offers a magical mix of sweet tartness, rich body and subtle nuances of cacao, spice and fruit.  For me, the simply prepared Pluma Hidalgo coffee I sampled street side that day was one of the best cups of coffee I’ve ever tasted.

You can purchase a bag of whole Pluma Hidalgo coffee beans to take home and enjoy. Just remember to use the best coffee grinder for French Press coffee to be sure to preserve the most flavour from these premium beans.

Things to do in Pluma Hidalgo

Mezcal tasting with Filadelfo in Pluma Hidalgo

Mezcal tasting in Cafe Diamante in Pluma Hidalgo

There’s a lot more to Pluma Hidalgo than coffee beans. You can also buy coffee shampoo, coffee soap and local honey. Once you’ve sampled the Arabica Tipica Pluma coffee, bought a bag of fresh-roasted Pluma Hidalgo coffee and learned about growing Arabica coffee beans on the steep mountain slopes, it’s time to taste some authentic mezcal.

Don’t be scared off when you see Filadelfo the shop owner pour the mezcal straight from a plastic jug. It’s not a potent hooch. Instead it’s a delicately fruity mezcal from Mihuatlan, an artisanal palenque ( mezcal producer) located outside Oaxaca City. I sampled many eye-watering mezcals during my foray into the central valleys with Beer Lovers Cultural Tour of Oaxaca and even sipped mezcal de pechuga, made by suspending a raw chicken breast over the brew during the distillation process. The mezcal offered at Cafe Diamante is so delicate and fruity, you’ll be tempted to buy a bottle to take home as I did.

Coffee themed mural in Pluma Hidalgo Oaxaca

A larger than life-sized human heart is a feature of the coffee-themed mural in Pluma Hidalgo Oaxaca

Don’t miss the huge mural in the Plaza Independencia. In addition to a ghostly maiden, it features an  unsettlingly realistic human heart resting in coffee beans – representing the importance of coffee to the local economy.

Insider tip: Bring insect repellent with DEET (Read about 12 ways to protect yourself from dengue, zika and chikungunya)

We also visited the garden a local resident, Elia Martinez, who is also known as the “orchid lady” due to her expansive collection of orchids, ferns and  begonias.  It’s definitely worth the stop as her passion for collecting and caring for unique flowers is truly inspiring. You’ll want to move right into her house draped in honeysuckle and flaming orange trumpet vines.

Oaxacan Lunch in Pluma Hidalgo Mexico

Guide Tomas Vicente Contreras of Homie Tours at Three Levels Tour to Pluma Hidalgo

Guide Tomas Vicente Contreras of Homie Tours at Three Levels Tour to Pluma Hidalgo

No road trip in Oaxaca would be complete without a fabulous lunch stop. On the Three Levels Tour to Pluma Hidalgo coffee country we stopped at Finca Don Gabriel, a short distance outside town at the crest of a mountaintop. The views were incredible, the breezes brisk and fresh and we explored the small onsite museo del cafe while waiting for lunch (optional). Accompanied by tortillas made on a comal, the set lunch included a chile relleno, a tamale and various grilled meats.


Enjoy authentic Oaxacan lunch at Finca Don Gabriel Pluma Hidalgo

Enjoy authentic Oaxacan lunch at Finca Don Gabriel Pluma Hidalgo

Hotels near Pluma Hidalgo Oaxaca

A dreamy view from the pool in Pluma Hidalgo

A dreamy view from the pool at Finca Don Gabriel in Pluma Hidalgo

If you’re looking for a Pluma Hidalgo hotel with a beautiful setting it’s worth considering Finca Don  Gabriel which offers economical rooms to rent for overnight stays. While the rooms are very simple, there is the added bonus of the fantastic views, an outdoor swimming pool, a temazcal, hiking trails and waterfalls. I imagine the stars at night would be incredible.

Where to Buy Pluma Hidalo Coffee

Coffee Beans photo by Mark Daynes on Unsplash

Coffee Beans photo by Mark Daynes on Unsplash

Coffee fans can purchase bags of whole bean coffee in Pluma Hidalgo ( 100 MXN pesos). Or, buy pluma coffee in La Crucecita at Oro Verde, an organic grocery store located on the west side of Bugambilia in the north of the zocolo at the corner of Guanacastle. They sell organic coffee, tea and chocolate at fair prices.


As our day wrapped up, I decided that it’s definitely worth making time to head into the hills and experience Oaxaca’s coffee culture. Be sure to plan ahead to make space in your suitcase for all the coffee you’re going to want to tote home!

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Pluma Hidalgo Coffee Tour Travel Planner

Hotels in Huatulco: Holiday Inn Huatulco (Mid-range), Secrets Huatulco Resort & Spa ( luxury)

Homie Tours: Homie Tours is led by Alberto Espana Chavez, a government-certified guide who works in collaboration with other certified guides.   Tomas Vicente Contreras led my Three Levels Tour featuring Pluma Hidalgo coffee country. He was very knowledgable, knew everyone in town and spoke Spanish, English, Zapotec and several other languages.

Homie Tours also offers a full-day tour to Puerto Escondido.  They are based in Huatulco and also offer custom tours featuring in-depth immersion into Oaxaca City, Puerto Escondido and the highlands of Oaxaca.

Three Levels Tour Cost: The cost for the guide, transportation, maps, water and beer is $45 USD per person. Lunch is an extra cost. Minimum six people per van. Smaller groups can be accommodated in a smaller vehicle but the cost increases by $5 to $10. The vehicle is a newer model and has AC, which is very welcome at the sweltering lower elevations.

Bring extra money for lunch, souvenirs, snacks, shopping and tips.

Homie Tours Contact:  Email: and Homie Tours Facebook Page 

What to Pack: Bring insect repellent with DEET (Read about how to protect yourself from dengue, zika and chikungunya)

More Coffee Tours: Love Coffee? Check out this article on Where to Find the Best Coffee in the World 

And that’s not the end of things to do in Huatulco and Puerto Escondido! Read our Essential Puerto Escondido Travel Guide for more information on hotels, beaches, things to do, day trips and more in Oaxaca. Or go directly to these posts:

7 Reasons to Fall in Love with Mazunte

Snorkelling with Sardines in Huatulco 

9 Tips for a Perfect Romantic Getaway in Puerto Escondido, Oaxaca

Day Trip to Untouched Mexico

Beginner’s Guide to Puerto Escondido Beaches

8 Weird Foods to Try in Puerto Escondido

Quick Tips: How to Get from Huatulco to Puerto Escondido, Oaxaca 

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Taste the world's best coffee on the 3 Level Tour from Huatulco to Pluma Hidalgo

Michele Peterson
Michele Peterson
Dividing her time between Toronto, Mexico and Guatemala (or the nearest tropical beach), Michele Peterson is an award-winning writer, blogger, editor and publisher who specializes in travel, cuisine and luxury lifestyles.
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Showing 4 comments
  • Suzanne Fluhr

    We spent 3 days in Oaxaca City last month during which we did 2 all day tours outside the city—to Mitla and Hierve el Agua and to Monté Albán. Your post has convinced me we need another visit to Oaxaca state to visit the coastal and coffee areas.

  • Irene S. Levine

    So great to be with a solid tour operator when road conditions are uncertain! We visited Pluma Hidalgo and loved the coffee! It was incredibly delicious!

  • Rose Palmer

    Have not had a chance to visit much of Mexico yet, but will definitely have to add Pluma HIdalgo to the list. My husband loves coffe and would really like this tour.

  • Carol Perehudoff

    Haha. Elvis! What a cool day trip, except for the roads. Enjoy your coffee!

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